Rivian Launches RAD Performance Division

Okay, so Rivian is really getting into high-performance vehicles by creating a special in-house group called RAD (Rivian Creation Development).

These guys are all about pushing Rivian’s electric trucks and SUVs to their absolute limits.

RAD has been kicking around inside Rivian for a while as a secret project; now, it’s officially part of the company.

Rivian Launches RAD Performance Division
Rivian Launches RAD Performance Division

This is a big deal since Rivian is already known for building some seriously quick EVs. The first R1T and R1S with four motors cranked out 835hp and could go from 0 to 60 mph in just 3.3 seconds.

For 2026, they’ve tweaked those models to make a crazy 1,025hp, proving they want to play with the big boys in the performance EV game.

RAD isn’t just talk, either. A Rivian R1T actually won the 2023 Rebelle Rally, which was the first time an EV has ever won that off-road race for women.

Plus, Rivian set, and they broke, the record for electric trucks at the Pikes Peak International Hill Climb two years in a row.

Rivian Launches RAD Performance Division
Rivian Launches RAD Performance Division

Rivian mentions that what they learn from these events goes straight into making better cars for the road.

RAD has already come out with the RAD Tuner for the Gen 2 2026 quad-motor models, which will allows owners to mess with the power, torque, stability control, and regenerative braking.

There are preset modes like Desert Rally and Hill Climb that are based on the work they did at Rebelle and Pikes Peak.

Rivian took the wraps off RAD at the 2026 FAT Ice Race in Big Sky, Montana, where a quad-motor R1S will be racing.

I am not so sure if we’ll see RAD-only models anytime soon, but one thing for sure is that Rivian wants people to know just how serious they are about making high-performance EVs.

Shawn
Shawn

Shawn's an IMI-certified tech who's been getting his hands greasy with cars for over 15 years. He's also spent 7+ years as a pro auto journalist. Whether it's DIY stuff or really detailed reviews, he puts his actual, you know, car smarts into everything he writes—giving you info you can count on.

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