AC Schnitzer to End BMW Tuning After Nearly 40 Years

After nearly forty years of refining some of BMW’s standout models, AC Schnitzer has announced it will stop tuning activities by 2026.

For many enthusiasts, this represents the conclusion of one of Germany’s most familiar names in the aftermarket scene.

Founded in 1987 in Aachen by Willi Kohl and Herbert Schnitzer, the company initially made its mark by upgrading vehicles from executive sedans to high-performance coupes, starting with the BMW E32 7 Series.

Over time, their expertise expanded beyond street cars to motorsport, involving touring car and rally efforts, as well as bold projects like enhanced versions of the BMW E63 M6 and 335i.

In more recent years, their work branched out to include models from Mini, Range Rover, and the Toyota GR Supra.

This move away from BMW tuning comes amid increasing pressures affecting the aftermarket industry. Managing director Rainer Vogel highlighted rising costs for development and prolonged German approval processes—delays that can stretch to nine months compared to competitors abroad.

These setbacks make it harder to keep pace in a rapidly evolving global market.

There’s also a noticeable shift in consumer attitudes. Vogel pointed out that younger buyers show less interest in classic performance tuning culture, while broader economic challenges—from tariffs and material expenses to currency swings—compound difficulties.

The ongoing shift away from internal combustion engines further squeezes companies focused on modifying traditional petrol vehicles.

Despite its rich legacy and dedicated fan base, the company has chosen a practical path forward. As part of the larger Kohl Group, its priority is now long-term stability rather than sentimentality.

Discussions are underway with potential buyers for the AC Schnitzer brand, though nothing is finalized yet.

Meanwhile, remaining stock will be sold off before the business winds down.

For enthusiasts in the UK, AC Schnitzer’s exit feels like more than just losing a tuner; it signals a changing era.

With electrification gaining speed and regulations tightening, the heyday of traditional aftermarket tuning seems increasingly uncertain, even for the most established players.