Rolls-Royce expands coachbuilding with ultra-rare EV series

Rolls-Royce is moving further into the niche of ultra-exclusive, fully bespoke cars, unveiling a new Coachbuild Collection aimed at a very select clientele.

These vehicles will be road-legal and handcrafted by their in-house coachbuilding team. The first of these cars is scheduled to arrive next month, and notably, it will be fully electric.

The company has tested these waters before with unique projects like the Boat Tail and Droptail, which reportedly have price tags near £20 million.

Now, they’re formalizing this approach to create a steady stream of individually commissioned automobiles, each boasting a distinct body style.

Despite their exclusivity, these cars won’t just sit in showrooms; every one will meet all the requirements for road use.

According to CEO Chris Brownridge, the shift comes from client conversations revealing a desire for deeper involvement in the design process.

Rather than simply approving a specification sheet, buyers will actively participate in shaping their cars, enjoying unprecedented access to the designers and craftsmen at Rolls-Royce.

While personalization at this level has long been available through companies like Ferrari or Bentley, Rolls-Royce is now expanding its efforts to meet the clear demand from its wealthiest patrons.

Perhaps the most unexpected aspect is the technological choice. Instead of focusing on its signature V12 engine—which was recently extended beyond 2030—the first car in this collection will be based on the all-electric Spectre platform.

This signals not only a glimpse into Rolls-Royce’s future powertrain plans but also marks a statement in the high-end electric vehicle market, even though enthusiasm for electrification among the ultra-luxury segment remains somewhat varied.

Only a handful of these cars will be built, with each design produced in very limited numbers and never repeated.

Pricing details haven’t been shared, but considering past projects, it’s likely these will be priced in the eight-figure range.

For Rolls-Royce, this move makes a lot of sense: producing fewer cars, maintaining higher profit margins, and offering an ownership experience that goes well beyond just driving the finished vehicle.

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