Polestar has revealed the Formula 2030 concept, a striking design study intended to shape the look of its next generation of electric cars, including the upcoming Polestar 2 and Polestar 7. The full concept will be revealed in October, but its first teaser already gives a glimpse of where the Swedish performance brand is heading.
Rather than previewing a specific production model, Formula 2030 is designed to establish a set of visual principles that will influence Polestar’s entire future range. That includes the next Polestar 2, due in 2027, and the Polestar 7, a smaller premium electric SUV whose launch timing has yet to be confirmed. Familiar elements such as Polestar’s distinctive Dual Blade headlights will remain, but design boss Philipp Römers says the company wants evolution rather than a complete break with its existing identity.
“Polestar’s design and brand is already so strong, it was obvious we needed a bold evolution not revolution of what came before,” Römers said. His approach is particularly important as Polestar prepares for one of the biggest changes in its history, with four new models planned across three years. The company is also placing greater emphasis on Europe, which accounted for close to 80 per cent of its retail sales volumes, following the US decision to block Polestar from selling vehicles there from model year 2027 onwards under the current Connected Vehicle Rule.
That makes Formula 2030 more than a styling exercise. Polestar’s latest financial results show revenue fell 4.4 per cent in the first half of 2026 to $1.36 billion, while the company reported a net loss of $842 million. Polestar estimates its US restructuring increased its consolidated net loss by around $211 million during the period, with further negative adjustments expected as the restructuring continues.
Against that backdrop, the new concept carries plenty of significance. Polestar says its future design direction is intended to support business growth and its push towards profitability. For UK buyers, the interesting part will be seeing how much of Formula 2030’s sharp new styling survives into the production cars heading for European showrooms. We should get our first proper look in October.
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